Plenty!
When it comes to inventing and product development there are two different expressions of love.
- Consumers loving your product
- You loving your invention.
Emotion plays a big part in consumer buying decisions and if you are not careful, emotions can get the best of you in the product development process.
- An idea ≠ invention, invention ≠ product, product ≠ innovation
- An idea needs to be useful, non-obvious and novel to be patentable.
- An invention needs to be feasible and marketable to be a successful product.
For a product to reach the status of true innovation, it has to be loved! If you are the only one who loves it, your in for a rough ride.
Ask someone who has an iPhone “do you like your iPhone?” Most often people will say “I love it”.
“Good products are used, great products are loved”
-Eddie Soto, Progress City.
If someone loves your product they will tell whoever will listen.
Sure Harley Davidson sells motorcycles but what they really sell is the ability for a middle-aged accountant to dress up in leather and scare little old ladies on the weekend. People make huge financial decisions based on emotion. Yes Mr. Spock, that is irrational but it’s human.
Figure out how to tap into emotions. Some powerful emotional triggers are:
- Safety, security, peace of mind.
- Convenience-Saving consumers time so they can spend their time on what really matters.
- Feeding the ego-a credit card with a picture of your pet cat on it is what trend analyst Faith Popcorn calls “Egonomics”.
- Protecting the planet for our kids to enjoy.
- Small indulgences; I’m worth a $6.00 cup of coffee darn it.
Thank you for reading. Comments are welcome and encouraged. Let me know what you think.
