I came across this video. OK, the guy is a bit odd but he has some good tips on how to get you product into companies for licensing.
He mentions the toy industry but it still applies to most consumer products. Sometimes you need to ge through the back door. Salespeople love to talk and they make a living selling.
Another technique I used to get a contact into a major pet retail chain was to use LinkedIn. I searched for the company, found someone who when to the same college and sent him a message.
In a day I had the name and e-mail of the buyer. It was great! Don’t forget to send a thank you note to the person who gave you the lead.
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