This installment of the inventor spotlight showcases Tracie Wood, the inventor of Shrinkins. Scroll down for the video. Congratulations Tracie for getting in the news.

The inventor spotlight is an irregularly published post about a new product and the inventor behind the invention. My goal it help everyone learn and get visibility for the inventor’s product. I like to ask people what was their inspiration for their invention? What trials and tribulations have you gone through in the process of making this a reality? And I ask then to tell me about the product so it can be come a true innovation.

One thing you will see from Tracie’s story is that it can be difficult to get the word out. Here is how you can help.

  1. Tell people about this product, link to it from your blog, Twitter about it, post it on Facebook, and send a link to this post via e-mail.
  2. Offer suggestions how to market an invention by submitting a comment. You can sign in or just post anonymously
  3. Buy the product!


So here’s Traci’s story in her own words:

“I am married and a mother of three girls. I have always been creative and have enjoyed painting portraits, murals, furniture and taking photographs. I have been a licensed manicurist for 18 years. I owned a salon and spa for 8 of those years before selling and going after my dream of Shrinkins.

Earlier in life, I was in a terrible car accident when I was 18 yrs old. I was in a back brace, neck brace, leg brace and used a wheelchair, walker and crutches through my healing process. I was embarrassed when I went places because people would always stare at me. Little did I know, 17 yrs later, I would create a product that would allow children and adults to decorate their medical devices, to help the healing time fly by!

When I first created Shrinkins, I was so excited to decorate orthopedic casts for kids. I envisioned boys shrinking Spiderman and Transformers over their casts and girls decorating theirs with Hanna Montana and High School Musical designs. Of course, I knew character licensing would cost a lot, so I began creating some fun designs of my own. It wasn’t long before I expanded Shrinkins from decorating just casts to wheelchairs, walkers, crutches, IV poles, hospital beds and more.

In these first two years of developing Shrinkins, I tested films and tapes trying to find the best products to use. Then I researched different printing options and had test samples printed of my designs. I decorated an artificial fiberglass cast, a wheelchair and a walker to see how they would turn out and it was PERFECT! I began trying my product on everyone that would let me! I developed a universal package that you could use for any medical device, no matter what it is. The more flair you want the more kits you’ll need. In each kit you receive 2 11×17 skins and 4 tape strips. All you do is wrap the skin around the device, trim off extra, tape the seam and shrink it down with your hairdryer! It’s that easy! And it’s temporary too! You can take it off and reuse it later and there is no sticky residue left behind. It actually protects instead of harming your device.

The hardest part through this process for me, was knowing when to shut the computer off and quit for the night. I guess I still struggle with this. There is so much to do and not being able to hire everything to be done for me, I have to wear a lot of shoes which takes all the extra time I have. It’s hard balancing time for my day job, Shrinkins, my family and my girlfriends.

I am now finishing up on the design of my point of purchase display and plan to start marketing to Pharmacies very soon. I have just opened our online store and am trying to learn the best avenues for marketing this product. In the future, my hope is to work with or license Shrinkins to a manufacturer, so I can get help getting character licensing, marketing and reaching children and adults all across America.

This is a great new concept, decorating medical devices with a temporary, interchangeable product. This next step will be hard, trying to find the right way to tell the world!”

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