“Any fool can make things bigger, more complex, and more violent. It takes a touch of genius – and a lot of courage – to move in the opposite direction.”
-Albert Einstein 

I was walking one of our dogs and this quote came to mind. As I grow as an designer  and inventor I continue to learn to appreciate simplicity. One of the guys at work had this written on his white board, “Simple is hard, but worth it”.

My 6th grade science teacher was once asked the question, “How long should the answer be to the essay question on our test” (I know, essay questions for science … really?). His response, “Like a bikini! Large enough to cover everything yet small enough to keep it interesting”.

CLASSIC! My designs and my writing are like that. More I can strip away and get to the core of what I want to say or accomplish, the better off I am. I wrote some very verbose copy for a sales sheet I was putting together to pitch an idea to an investor. I think I cut away almost half of what I wrote. I don’t have writers block, I have diarrhea of the keyboard!

E = mc2

Talk about a profound principle expressed so simply, so elegantly.

So when you are inventing, remember to keep it simple! No Rube Goldbergs please.

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