The Invention Addict 12 Step Program to Invent—Going from Inspiration to Innovation.
This is a series of posts on the 12 steps how to invent a product. A DIY class for Inventors.

The ninth step is COMMUNICATION– I mentioned this in my last two posts. There are three elements to consider:

  1. Who are you going to contact?
  2. How are you going to piqué their interest?
  3. How can you succinctly convey you product pitch without hopping on a plane and being there?

WHO

The who is easy. Search Google products or Amazon. You can also shop and write down the names of companies that sell in a similar market. I take note books to Spencer’s and Nordstrom and write down who’s making and selling similar products. You may even find the website URL on the packaging.

WHET THEIR APPETITE

Send a short e-mail. Don’t say you are an inventor, you are a “product developer”.

This is what I recently wrote:

Dear _____,

I’m a product developer with 17 years product development experience and six issued US patents. I have developed a design for an innovative _____ product that I would like to discuss with you.

If your company is interested in licensing intellectual property, I would entertain an exclusive license to your firm.

Please let me know if you would like to continue this discussion and we can sign a two-way non-disclosure agreement.

Regards,

Stephen Bozzone
Inspiration2Innovation LLC
Research Triangle, North Carolina

SELL SHEET

I covered the mechanics of this last post. Here the design element. I found a template that I like. Then my wife worked her design magic and tweaked the format.

Summary
Here are the 12 steps to invent a product:
1. Realization
2. Frustration
3. Ideation
4. Exploration
5. Investigation
6. Simulation
7. Productization
8. Confirmation
9. Communication
10. Conversation
11. Negotiation
12. Celebration

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