An interview with “The Daily Big Idea Blog” Author Brian Schmitt

I’ve said this before but I will say it again. I love the Internet. It lets a slightly geeky introverted guy like me meet all kinds of cool folks from all over the world. Recently I met (via e-mail of course) a guy named Brian Schmitt. Just a regular guy with a day job but an intensely creative mind. He had the crazy idea of posting his ideas on a blog. EVERY DAY!. Talk about ambitious.

I asked Brian if he would like to do an inverview so here it is.

Tell us about yourself?
My name is Brian Schmitt, I am originally from Cincinnati, OH and currently live and work in Columbus, OH. I studied Graphic Design at the University of Illinois and have done print, packaging, and environmental design for brands such as Adidas, NFL, P&G and Cadbury Schweppes. My wife and I are expecting our first child in July.

What inspired you to start the Daily Big Idea?
I was actually very secretive about my ideas for years, so I really went from one extreme to the other in launching the website. I had stacks of notebooks with no clear plan of what I was going to do with them. It was always just a creative outlet with the hope that I would come up with something extraordinary. I became very good at generating new ideas (which is a nice skill to have), but I needed unbiased feedback to decide which ones to pursue further. I also realized that I would never have the time, money, or ability to bring an idea to life (properly) on my own, so I felt like it was time to reach out and see if there was any collaborative interest.

So far what has been the hardest thing to do?
Sticking to the daily regiment required for this project: creating future ideas while developing tomorrow’s idea and promoting today’s idea.

If you were to start over what would you do differently?
I would make the feedback ratings and comments more transparent and interactive. Currently, only I can see the scores and really interesting feedback for each of the concepts. The site has only been launched for a month though, so there is plenty of time to build in functionality as interest grows.

What do you hope to accomplish?
First and foremost, I aim to figure out which ideas belong in the trash and which ones are worth pursuing further. I’m hoping that with this data, and the connections I make through the project, I will have a nice foundation and direction for development.

What advice do you have for a person who says I’m not creative”?
I think there is a big misconception that to be creative you must be artsy, because the word is most commonly associated with music, writing, and art. I think being creative is much less about being artsy and more about being an original thinker — forcing yourself to look at anything and everything from a new/different perspective and constantly finding ways to get better and more efficient at whatever it is that you do.


Brian and I chatted on the phone and we are embarking on a collaboration together. One of his Big Ideas on his inspired me so I contacted him to see if he was game. Two heads are better than one. We’ll see where it goes and I will post the good news when it happens. The power of positive thinking!

So check it out at

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