Really …what is your problem? What is the problem you invention is trying so solve?

You need to ask you self that question. What is it that you are providing that is going to solve a problem for someone? If people are going to pay for a product it needs to solve a problem. People don’t like to pay for preventing a problem, think of insurance. Who actually likes to pay for insurance.

Do people buy a drill or are they buying a hole?

When I worked at Motorola we would ask ourselves, what business are we in. We were not in the cell phone business, we were in the business of connecting people, sharing pictures and text messages with mobile data.

Thinking in terms of solving a problem will help give clarity to your invention. Charles Kettering, the famed inventor and head of research for GM, said “a problem well-stated is half-solved.”

So what are the problems you are trying to solve?

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